About Us

The Giving Wall is a small website with a big dream:

Create compassionate communities in support of collective progress, by telling the true stories of lives lived in poverty through a platform where urgent needs that obstruct financial progress are posted and purchased.

Here at The Giving Wall we invite people that don’t look alike, live alike, or love alike, to break down the walls between people and progress.

right-now needs

meet right-now support

and right-now compassion

Many organizations are on a mission to support the financial progress of people in crisis. Few are equipped to address the urgent needs that obstruct that progress.

Many organizations work to inspire diverse and inclusive communities where everyone feels they belong. Few invite that community closeness using the timeless tool of story and the timely tool of technology.

We do both. By partnering with nonprofits and city agencies we ensure that needs on The Giving Wall are connected to people who are part of a system of care – where holistic services guide the smart, gutsy men and women brave enough to seek support on their hard-fought journey to a life free from crisis.

And by partnering with Supporters, good people who are able and willing to remove the stumbling blocks on that journey, we make certain that system of care is even more successful.

Members of the Giving Wall interviewing at an event
Part of a Giving Wall mural showing the words Love, Peace, and Kindness
Reggie Gordonn and Becky Crump

Our Partner Organizations

The organizations we work alongside.

City of Richmond's Office of Community Wealth Building

Richmond Office of Community Wealth Building

Logo for St. Joseph's Villa

St. Joseph’s Villa

Logo for Peter Paul Development Center

Peter Paul Development Center

Logo for IRC (International Rescue Committee)

IRC (International Rescue Committee)

Logo for CARITAS


Logo for HCPS

Henrico County Public Schools

Logo for Safe Harbor

Safe Harbor

Our Team

We’re a mix of volunteers, funders, artists, nonprofit veterans, advisors, lawyers, designers, activists, advocates, allies, supporters, and neighbors in need. Some of us are white, some are black, some are brown. Some of us grew up in poverty (although your bias would tell you otherwise if you met them), others of us grew up in the security of suburbia (and your bias would assume it rightly). Some of us are young, some of us are at a more mature stage in life, some of us are women, others men, and some feel their gender doesn't need to be defined. We’re our own diverse and compassionate community, and we’re here to help.

The Giving Wall Leadership Team

Becky Lakin

Becky Lakin

Founder and Director

Reggie Gordon

Reggie Gordon

Board Member + Founding Partner

Jason Ashlock

Jason Ashlock

Story + Learning Strategy

The Giving Wall Founding Advisors

Chaya Braxton

Chaya Braxton

Richmond Office of Community Wealth Building

Janette McGrady

Janette McGrady

Formerly with the Richmond Office of Community Wealth Building

Evette Roots

(retired) Evette Roots

Richmond Office of Community Wealth Building

The Giving Wall Company Partners

Simple Thread Logo

Simple Thread

Digital Product Design & Development



Social Media & Digital Strategy

Who we work to support

We serve the Richmond region by connecting brave Neighbors in need to selfless Supporters through the grit and determination of Career Advisors who work for our partner organizations.

Neighbor in need The human who believes in the extraordinary combination of the kindness of others and their own hard work to move them through barriers that block financial progress.

Supporter The human who removes barriers that block the progress of our community members, through their contribution of compassion, time, and money on The Giving Wall.

Advisor The human who mentors and guides Neighbors in need on their journey from crisis to thriving, through a combination of life coaching, professional counsel, and connections to life-altering people and critical programs.

Part of a Giving Wall mural showing the word Hope
A group of our Givinng Wall advisors

Our work in the news

Here's what the press has to say about the good work of The Giving Wall, and all who meet here.